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CASE STUDY
Creating a storytelling website of a report using illustration and animation
Duration
6 weeks
Platform
Web
Role
Storytelling
Design Thinking
Illustration
Animation
Tools
Sketch
Illustration
Creating the story
Infosys is a global leader in next-generation digital services and consulting. They enable clients in 46 countries to navigate their digital transformation.
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Infosys created a report on digital transformation. We were asked to design a solution that encouraged decision makers to download the report and partner with Infosys.
CHALLENGE
The challenge was to design a digital solution across screens that encourage user to download the report and also match the language of Infosys report
THE OUTCOME
Storytelling responsive website through vivid illustrations & seamless animations led to a massive increase in downloads of the report for Infosys.
The Infosys report classified CEOs into 3 types - the visionary, the explorer and the watcher. Our story mimicked the reports findings showcasing how the visionary was the most successful in reaching the digital horizon.
Illustration
Font
Colour
To design the final product I need to set the tones of the web that is perfect for the story and also match the ideology and visual language of Infosys.
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Style elements include:
Visual Language
Setting up
01
ILLUSTRATION STYLE
For a website like this the illustrations were the central element. We used clear and flat illustration with some depth to give it a life.
Clear and flat illustration
Underwater has been shown with just shadow
Illustration to show modern and sustainable buildings
02
FONT
Gotham Medium
Aa
Bb
Cc
03
COLOUR
Giving life to the story
Creating a website with story was a ofcourse one of role but giving it life was really a challenge where I struggled in making illustration lively yet very formal for the Infosys corporate environment. The collaboration with front-end-developer gave life to this website by small interaction and me huge learning about responsive website.
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